Schaller Honda has a long-standing history in the Middletown, Newington, Berlin, Cromwell, West Hartford, and Bristol area. In the spring of 1953, Art Schaller's grandfather, Gustave Schaller, founded a dealership in New Britain as a means of serving the automotive needs of a budding community. Today, Schaller Honda maintains the family values and small dealership mindset as part of Schaller Auto World, but on a greater scale. As the marketplace has grown, so has the company. Schaller Honda was added in the spring of 1987, and has grown to a staff of 200 employees while still striving to offer the personalized experience that the community has come to know and expect.