At Blue Cross of Idaho, our employees are the key to providing our customers the best value in health insurance Fairness: We will treat employees and customers fairly at all times. Honesty: We will promote open and honest communication which will enhance the ability of our employees to provide accurate, easily understood information to our customers. Respect: We will strive to create an organization that emphasizes mutual respect among and between our employees and our customers. Responsibility and Accountability: We, as individual employees, will be responsible and accountable for our actions and for remaining focused on the long-term best interests of our customers.