Celebrating 10 years of serving the community in 2011, Hopes of Longtown is a general store with a difference located in the Herefordshire village of Longtown, a stone’s throw from the Welsh border between Hereford, Abergavenny and Hay-on-Wye. Combining a diverse range of speciality and regional produce with the practical facets of a convenience store, Hopes of Longtown exists to serve the outlying community along with hundreds of visitors to the area, while helping to sustain local economies.