What the Celsius-Alani Nu deal means for beverage marketing
Alani Nu’s spectacular exit is one indication its proposition was not easy to replicate.
Celsius Inks $1 Billion Debt Financing for Alani Nu Purchase
Energy-drink maker Celsius Holdings Inc. lined up a $1 billion debt package to support its acquisition of Alani Nutrition LLC ...
Beverage2d
A better-for-you powerhouse: Why Celsius is buying Alani Nu
Energy drink and lifestyle brand Celsius will buy Alani Nutrition for $1.8bn: creating a leading better-for-you, functional ...
Lane Report2d
Celsius acquires Louisville-based company Alani Nu for $1.8 billion
Celsius Holdings, Inc. announced that it has entered into a definitive agreement to acquire Alani Nutrition LLC (“Alani Nu”) ...
Celsius Holdings to Acquire Alani Nu®, Creating a Leading Better-For-You, Functional Lifestyle Platform
Celsius Holdings, Inc. (Nasdaq: CELH) ("Celsius" or "the company") today announced that it has entered into a definitive ...
Celsius wants to sell more energy drinks to women. Wall Street likes the move.
Celsius shares are up more than 30% after its quarterly results topped estimates and it announced plans to buy drink maker ...
Celsius’ (CELH) Sharp Rally Causes Huge Losses for Short Sellers
Celsius Holdings’ (CELH) planned acquisition of rival Alani Nu has resulted in significant losses for short sellers. These investors, who were ...