But, in the early 1980s, fashion brands faced a dilemma: embrace hip-hop, an exciting, raw sound, or shun it for fear of offending mass audiences. Along came Run DMC, who proved it was possible ...

Rather than simply a genre, hip-hop is a culture – one chiefly expressed and disseminated through rap music A major commercial breakthrough arrived in the mid-1980s with Def Jam acts Run-DMC and ...