Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms ...

My odd explorations were part of a five-step innovation method I’ve used ... For high-stakes innovation objectives such as a new marketing strategy, invest in a lot of research and testing.

Word of mouth has been with us forever. But word of mouth marketing is a new marketing specialty that is as actionable, trackable, and plannable as any other form of marketing. Word of mouth marketing ...

While the five-step approach provides a methodology to ... He has held sales and marketing business unit roles in companies such as Pfizer, Bristol Myers Squibb, and J&J, sales management both ...