Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms ...

My odd explorations were part of a five-step innovation method I’ve used ... For high-stakes innovation objectives such as a new marketing strategy, invest in a lot of research and testing.

When companies are undergoing geographic expansion, how well they leverage e-commerce can significantly impact the success of their venture.

With that said, there are five basic steps that all word of mouth marketing campaigns share—the Five Ts of word of mouth marketing: Talkers, Topics, Tools, Taking Part, and Tracking. Learn to identify ...

Here are five steps to help you do it ... systems, technology, marketing, and other expenses), and finally, evaluate your key activities, resources, and partnerships in terms of how they support ...

It is important to consider the smallest details, as something that attracts one client can push another away. 5. Choose a marketing strategy Determine the specifics of your advertising campaigns: ...