SHOPPING – Contains affiliated content. Products featured in this Metro article are selected by our shopping writers. If you make a purchase using links on this page, Metro.co.uk will earn an ...

Aldi, a supermarket, invested in its mascot, Kevin the Carrot, over a six-year campaign to maximise its Christmas trade and make Aldi Britain's favourite Christmas advertising. Aldi: Kevin versus John ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

This paper tells the story of how, with the help of a humble carrot and his family, Aldi developed a creative communications strategy that made them the fastest growing supermarket chain in the UK at ...

CALLING all gonk fans! You may have thought the gnome-like figures were just for Christmas, but it turns out this is not the ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Explore an incredible selection of Aldi Christmas food with discounts of up to 85% on all the essentials for Christmas Day. Find potatoes at just £0.08 per kilo, crunchy carrots at £0.15 per ...