These videos, to varying degrees, all have the ability to produce autonomous sensory meridian response, better known as ASMR. In a nutshell, this refers to a bodily response to visual or auditory ...
and even Michelob Light turned its Super Bowl ad into an ASMR sensation. But, as Wired UK reports, there's another side to the subculture: Kids as young as 5 years old are making their own ASMR ...
She meets Dr Nick Davis who's carried out research into ASMR and she heads off to Sheffield University where she's wired up to a machine which tests her responses to different videos, to try to ...