The soft drink Fanta utilized a unique marketing strategy in the early 2000s in the form of a dance group called The Fantanas ...

New Coke was still on the market and remained so for 17 years, although it was renamed Coke II in 1990 before finally being ...

Companies that make shareholders wealthy must be efficient and profitable, and Coca-Cola meets both criteria. In a given year ...

Gush Mundae, 53, won his first advertising accounts by posting old boxes of tea to prospective clients, asking if they fancied a cuppa. Now, he runs a multi-million pound advertising company, ...

Coca‑Cola Australia’s Kings Cross billboard has long been a beloved feature of the Sydney skyline and this year, it ...