Storied names of the global ad industry, like JWT and Leo Burnett, are vanishing as AI storms the world of business. But ...

The business concept is very straightforward. Start by designing a website that features information about various advertising mediums including rates, contact information and any special ...

The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and AI to remain competitive. Business Insider's annual list of the "Most ...

Financial services advertisers must navigate platform certifications, disclosures and targeting restrictions while creating ...

Have you ever wondered how businesses successfully promote their products and services in today’s competitive world? Digital ...

A one-person ad agency is a lot more fun than the giant conglomerate size. You get to wear all the hats from copywriter to graphic designer to media buyer. (If your skills don't run to writing or ...

Madison Avenue was eager to signal to Wall Street this earnings season that not only are ad agencies on top of the much-hyped artificial intelligence trend — but that they've been working with ...