There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

Her expertise is in personal finance and investing, and real estate. Getty Images / Alexander Spatari Marketing campaigns comprise a series of strategic efforts to use marketing channels to ...

To call the public's attention to your business, usually for the purpose of selling products or services, through the use of various forms of media, such as print or broadcast notices Advertising ...

Outdoor Advertising Definition: Any advertising done outdoors that publicizes your business's products and services. Types of outdoor advertising include billboards, bus benches, interiors and ...

Contrast with "interrupt advertising," which requires users to cancel a message that demands their attention. See interstitial ad. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction ...

Advertising expense refers to the cost a company incurs to promote its products or services. These expenses include spending on print media, digital ads, television, radio, sponsorships, and other ...