New research from the ASA and YouGov reveals the UK’s most memorable ad slogans, while four of the brands in the top 10 share why they believe their straplines have been so enduring.

Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

One early fast food slogan to catch on came courtesy of the White Castle hamburger chain. The small, square-shaped patties ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

They decided to focus on a simple and to the point television advert - something unusual for the time, with flashy slogans being common. The pair needed a punchy tagline to finish the ad.

Subaru dumps the "Driven By What's Inside" slogan next week in favor of "Think. Feel. Drive." created by a new ad agency. Print ads and a new TV spot will focus on all-wheel-drive verses front ...

Ford has adopted a new ad slogan designed to ward off complacency after successful run of nearly six years. The company is reportedly retiring its "Drive One" tag line for "Go Further," which will ...