The research, conducted by YouGov on behalf of the Advertising Standards Authority (ASA), surveyed 6,808 people across the UK, asking them to recall a slogan or strapline from an ad they remembered.

See if you can match the ad slogan to the fast (or fast casual) food empire it belongs to in the quiz below. One early fast food slogan to catch on came courtesy of the White Castle hamburger chain.

Tesco has topped the list of the UK's most memorable ad slogans. "Every Little Helps" was mentioned more times by members of the public than any other slogan in a recent survey conducted by YouGov.

Explore the history of BMWs iconic ad slogan, The Ultimate Driving Machine, and its impact on brand identity and sales.

The top 10 most memorable advert slogans have been revealed - and they might divide opinion. A UK wide poll of 6,808 people conducted by YouGov for the Advertising Standards Authority offers an ...