ALDI shoppers are rushing to snap up a brand new Baileys duplicate that’s a whopping 50 per cent cheaper than the real thing.

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There are two types of people: those who shop at Aldi, and those who don't. Aldi has a kind of cult following and plenty of die-hard fans -- and with good reason. What casual shoppers and ...

Aldi has slipped in the ranks, coming in third in the latest UK supermarket league tables after being named the cheapest supermarket of the year just weeks ago. This fall from grace is attributed ...

This paper tells the story of how an unusual creative communications strategy helped transform Aldi from retail underdog to fastest growing supermarket chain in the UK, along the way creating the UK's ...