Online voice assistants like Amazon’s Alexa are threatening the decades-old high-exposure marketing model for consumer goods. WSJ’s Saabira Chaudhuri explains why if brands aren’t first in ...

With an Alexa-themed event scheduled for February 26, it seemed like the long wait for the generative AI-powered Echo upgrade trailed all the way back in September 2023 might finally be over.

After five star-studded years, Alexa Chung’s eponymous label is reportedly shutting up shop. This is everything we know so far. Just five years after the inception of her namesake brand, Alexa ...

Amazon has announced an AI-powered version of its Alexa voice assistant Alexa Plus is more conversational and can carry out ...

She’s known for her quintessentially British style, for starting enduring trends, contributing to fashion magazines and having designers name bestselling products after her, so it should come as ...

Jennifer Pattison Tuohy is a smart home reporter who’s been testing connected gadgets since 2013. Previously a contributor to Wirecutter, Wired, Dwell, and US News. According to images seen by ...

In the decade-plus since Amazon introduced its line of Echo smart speakers, we've been using "Alexa" to address them. It's the default wake word, and soon, as Alexa+, will be the name that marks ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. As Amazon prepares to roll out Alexa+, brands face an urgent need ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Siri might have been the original voice assistant but Amazon’s Alexa was the first to break free ...