"It’s purely just for marketing." How worried should you be about Red 40? Here's what experts say first appeared on The Cool ...

The US Food and Drug Administration (FDA) banned the use of the dye Red Dye 3 in food and ingestible drug products earlier ...

The global allura red AC market is set to witness growth at a CAGR of 6.01% to reach a market valuation of USD 245 Million by ...

It has been reported that the U.S. Food and Drug Administration has officially (and finally) instituted a ban on red dye No.

Yellow No. 5 is commonly used in brightly colored soda and candy, often to make them appear fresher and more appetizing.

Studies commissioned by the United Kingdom's Food Standards Agency have linked Red Dye No. 40 to hyperactivity in children.

What to know about Red Dye No. 40 and artificial food coloring used in thousands of food and drink products sold in the U.S.

After the recent ban on Red Dye 3, food manufacturers are turning to FDA-approved dyes like Red Dye 40. But is Red 40 safe?

The artificial coloring that's synthesized from petroleum, also known as Allura Red AC, is one of the nine "Trusted Source" certified color additives the FDA approves for use in foods and beverages.