including a demand-side platform that places ads outside of Amazon's website. Horizon Envisions also sells tools that track metrics like lifetime value and repurchase rate. Morse and Spencer are ...

The Advertising Standards Authority said the adverts for Amazon Prime on its website in December meant customers would assume "one-day delivery" applied to all Prime-labelled items - and that ...

In Amazon's advertising unit, revenue jumped 23% compared with last year, while sales at Amazon Web Services - long the company's big profit driver - grew 16%. Overall sales were up 9% to $127.4bn ...

Related stories Jassy has brought more measurement to ads Several agency execs believe Jassy's background at Amazon Web Services plays a role in Amazon's advertising new direction. Specifically ...