Amazon MX Player is a key part of the online retail giant’s strategy to boost its digital advertising revenue in the country.

Amazon's MX Player unveils slate of 100 new shows, including 40 Hindi-language originals, as it expands free ad-supported streaming market in India.

Amazon Ads introduced a new audience cohort within Amazon DSP in India: Shopper Personas. These audiences are based across multiple signals through their retail and content consumption patterns ...

Amazon Prime Video will introduce restrictions on password sharing in India beginning January 2025 ... Amazon Prime Lite plan and the Rs 399 Prime Shopping Edition, which provide limited features ...

In an exclusive interview, Aruna Daryanani and Girish Prabhu open up on using AI to enhance the experience of advertisers' as ...

Kishore Thota, Director (Shopping Experience), India & Emerging Markets, Amazon, who moved from Seattle in the initial phase, says India became the most visited Amazon location at one point.

Furthermore, Amazon Ads announced it would introduce limited ads on Prime Video in Brazil, India, Japan, the Netherlands, and New Zealand in 2025. In January, Prime Video's ad-supported tier, the ...

In a power move that signals its serious play for India’s streaming wars ... a strong understanding of their shopping patterns, an advantage that only Amazon MX Player can provide,” said ...