Amul has made no increases in the prices of fresh milk pouch in major markets. The GCMMF claims that Amul gives milk farmers around 80 paise for every rupee that customers pay. "The price revision ...

Amul brand strength was evaluated with a Brand Strength Index (BSI) score of 91.0 out of 100, earning it the prestigious AAA+ rating. Amul's performance in familiarity, consideration, and ...