A man's post about spotting Amul milk being sold at Costco in Texas, USA, has taken social media by surprise, prompting ...
“For example, Amul butter is consumed by millionaires living in big cities as well as by autorickshaw drivers living in small towns, the perception of the brand is like that.” Established in 1948, ...
Amul has reduced the price of milk by one rupee per litre for its Amul Gold, Amul Taza and Amul Tea Special, Gujarat Cooperative Milk Marketing Federation that operates the dairy brand announced on ...
Likewise, high peanut production saw Amul launch peanut butter variants. “Amul’s marketing has been down-to-earth, simple and focussed on the product. They have never used celebrities ...