The Amul Butter ad featuring the Amul girl has been appearing on billboards and newspapers for years. Advertising a generic commodity like butter is difficult but Amul hit the nail on the head by ...

With Diwali just around the corner, demand for ghee skyrockets as families gear up to prepare traditional sweets and dishes.

Amul has reduced the price of milk by one rupee per litre for its Amul Gold, Amul Taza and Amul Tea Special, Gujarat Cooperative Milk Marketing Federation that operates the dairy brand announced on ...

Likewise, high peanut production saw Amul launch peanut butter variants. “Amul’s marketing has been down-to-earth, simple and focussed on the product. They have never used celebrities ...