Amul is also creating beachheads in south India Amul’s Be More Milk campaign at Times Square The dairy major also wants to go beyond the Indian diaspora. On October 8, Amul’s campaign titled ...

Since the mid-90s, Amul has been able to take the range outside the security of traditional products, milk powder and butter. Amul diversified to everything from ice-cream, curd to long-life ...