The Amul Butter ad featuring the Amul girl has been appearing on billboards and newspapers for years. Advertising a generic commodity like butter is difficult but Amul hit the nail on the head by ...

On Sunday, October 8, a campaign titled ‘Be More Milk ... (no other Amul product will be visible here), and that includes English Apple, French Caramel, Italian Fudge and Butter Pecan.

Since the mid-90s, Amul has been able to take the range outside the security of traditional products, milk powder and butter. Amul diversified to everything from ice-cream, curd to long-life ...