The Amul Butter ad featuring the Amul girl has been appearing on billboards and newspapers for years. Advertising a generic commodity like butter is difficult but Amul hit the nail on the head by ...

On Sunday, October 8, a campaign titled ‘Be More Milk ... (no other Amul product will be visible here), and that includes English Apple, French Caramel, Italian Fudge and Butter Pecan.

Since the mid-90s, Amul has been able to take the range outside the security of traditional products, milk powder and butter. Amul diversified to everything from ice-cream, curd to long-life ...

The topical also includes the playful phrase "Hot seller," drawing a connection between the dangerous work of firefighters, the film's fiery theme and butter being a bestselling product of Amul's.

generously spread with Amul butter. With a clever twist, the caption read, "Ash good as it gets," followed by "Amul 100% fabulous," making it an unforgettable tribute. Read more about it here. Also ...