The Amul Butter ad featuring the Amul girl has been appearing on billboards and newspapers for years. Advertising a generic commodity like butter is difficult but Amul hit the nail on the head by ...

The "Amul Girl" cartoon mascot has become a national icon in India, known not so much for her "day job" of pitching butter for India's largest dairy producer, but her biting satire. WSJ's Natacha ...

Sylvester daCunha, along with his wife Nisha, conceptualised Amul’s 'Utterly Butterly' campaign in 1966. He came up with the Amul Girl idea when he was a manager at the advertising agency ASP.

Popular milk brand Amul, known for making illustrations on big events, hit films and popular celebrities, have made an animated picture for for its Amul butter ... In the ad, the Amul girl is ...

As the brand mainly reminds people of milk or butter, Amul suggested that these products enjoy staring bread every day to make a great breakfast. Amul's creative approach to commenting on the ...

Slyvester daCunha got the Amul account in 1966 when they zeroed in on the advertising agency called Advertising and Sales Promotion (ASP) to work on their ad campaign. Sylvester da Cunha ...

Some things just stick, like an iconic ad jingle or the taste of the butter you've grown up eating ... how they shaped India and its people. The Amul girl is the brand's popular advertising ...

The topical also includes the playful phrase "Hot seller," drawing a connection between the dangerous work of firefighters, the film's fiery theme and butter being a bestselling product of Amul's.