showed the iconic Amul girl mimicking one of Urmila’s popular looks from the movie. In the ad, the Amul girl is shown in a confrontation with a dragon, behind which a logo of the Chinese video ...

The Amul Butter ad featuring the Amul girl has been appearing on billboards and newspapers for years. Advertising a generic commodity like butter is difficult but Amul hit the nail on the head by ...

Amul’s cheeky print ads need no introduction, do they? Time and again, they have delivered hilarious takes and digs on politicians, topical controversies or moments of joy. And, while it’s ...

Slyvester daCunha got the Amul account in 1966 when they zeroed in on the advertising agency called Advertising and Sales Promotion (ASP) to work on their ad campaign. Sylvester da Cunha ...

Sylvester daCunha, along with his wife Nisha, conceptualised Amul’s 'Utterly Butterly' campaign in 1966. He came up with the Amul Girl idea when he was a manager at the advertising agency ASP.

RIP," he tweeted. Trinamool Congress politician and ex-quiz master, Derek O'Brien shared a favourite Amul ad of his and said that he had "much respect and admiration" for daCunha.

Rahul daCunha, MD of daCunha Communications, which created the iconic Amul girl and runs the funny topical ads, says, “Consistency is the heart of brand equity. Speaking of the girl, we keep her ...

Amul also made it cool to hold up a mirror to society long before it became fashionable for brands to do so. Their ads featuring the 'Amul girl' have offered a tongue-in-cheek take on almost every ...