An Amul advertisement showing a girl changing her ... on Facebook and wrote: "Stop this ad." People also gave negative comments to the ad on YouTube. The digital film shows a little girl ...

Amul’s cheeky print ads need no introduction, do they? Time and again, they have delivered hilarious takes and digs on politicians, topical controversies or moments of joy. And, while it’s ...

Sylvester daCunha, along with his wife Nisha, conceptualised Amul’s 'Utterly Butterly' campaign in 1966. He came up with the Amul Girl idea when he was a manager at the advertising agency ASP.

Everything changed when the management began looking into the word “organic”. Amul told farmer-co-operatives: go organic, and we will find you the market. “To consumers, it is a product ...