Amul’s cheeky print ads need no introduction, do they? Time and again, they have delivered hilarious takes and digs on politicians, topical controversies or moments of joy. And, while it’s ...

Sylvester daCunha, along with his wife Nisha, conceptualised Amul’s 'Utterly Butterly' campaign in 1966. He came up with the Amul Girl idea when he was a manager at the advertising agency ASP.

And to depict these transitions and bringing out them to the public was beautifully done by Amul through its ads. When it comes to creativity and marketing, Amul wins everyone’s hearts hands down.

Everything changed when the management began looking into the word “organic”. Amul told farmer-co-operatives: go organic, and we will find you the market. “To consumers, it is a product ...

Amul Cheese, Amul Ice Cream, among many others. Amul products are market leaders in India across all categories of dairy products in India. (ANI) ...