Sylvester daCunha, along with his wife Nisha, conceptualised Amul’s 'Utterly Butterly' campaign in 1966. He came up with the Amul Girl idea when he was a manager at the advertising agency ASP.

Amul fifth digital film-‘Har Ghar Amul Ghar ... The digital film shows a little girl decorating a room with dolls and she places a Barbie doll and Winnie-the-Pooh soft toy inside a baby ...