He is credited with designing the Amul girl campaign in 1960s - a popular mascot that has since become the face of the dairy brand. Amul, a dairy co-operative based in the western state of Gujarat ...
He got the project to reposition the Amul brand and decided to create a mascot that would resonate with women and girls - ‘'Chaar Chaand lag gaye’ to celebrate the Chandrayaan-1 Mission in ...
My heartfelt condolence to the family!" The Amul mascot has become a rage across the country with her witty one-liners on current issues, both political and otherwise. The trademark polka-dot ...