Amul, India one of the most beloved dairy brands, almost didn’t carry the name it’s famous for today. When Dr Verghese Kurien and his team were given the task of naming the brand, they faced ...

That's exactly what happened when an Indian-origin entrepreneur found Amul Gold milk bottles on the shelves of a Costco store in Texas, USA. In a post on X, Ram Prasad shared a photo of the dairy ...

Amul, of course, incorporated wordplay into its topical. The words on top read, "Aisa Axar nahi hota hai." The pun is on the name "Axar", which sounds similar to the Hindi word "Aksar," meaning often.