“For example, Amul butter is consumed by millionaires living in big cities as well as by autorickshaw drivers living in small towns, the perception of the brand is like that.” Established in 1948, ...

Likewise, high peanut production saw Amul launch peanut butter variants. “Amul’s marketing has been down-to-earth, simple and focussed on the product. They have never used celebrities ...

Branding played a major role for Amul’s success, the (original) Amul Girl was created ... milk powder and butter. Amul diversified to everything from ice-cream, curd to long-life flavoured ...

Some things just stick, like an iconic ad jingle or the taste of the butter you've grown up ... This is the charm of Amul - it is India's original social enterprise, and one that has always ...

Sylvester daCunha, along with his wife Nisha, conceptualised Amul’s 'Utterly Butterly' campaign in 1966. He came up with the Amul Girl idea when he was a manager at the advertising agency ASP.

generously spread with Amul butter. With a clever twist, the caption read, "Ash good as it gets," followed by "Amul 100% fabulous," making it an unforgettable tribute. Read more about it here. Also ...