What’s cool is that it is an initiative run by Amul ... Our strategy is to have a tight product portfolio to ensure focus on maintaining our mass premium pricing position with strong margins.” ...

Patel felt the pricing strategy was inequitable. Price Reduction Details: Amul Gold: Reduced from Rs 66 to Rs 65 per litre Amul Tea Special: Dropped from Rs 62 to Rs 61 per litre Amul Taaza ...

"This decision has been taken to benefit our consumers while maintaining the high quality of our products. The new pricing structure reflects our commitment to serving our customers better." Amul ...

Amul has reduced the price of its one-litre milk packets by one rupee, providing relief to consumers amid rising inflation. This price cut applies to four variants of milk: Amul Gold, Amul Taaza ...

The sales team’s original pitch criticised Amul's TV spending ... “Our growth strategy operates on market development, product development and by targeting new geographies and consumer ...

After reduction in prices, one-litre pouch of Amul Gold milk will be Rs 65. The price of a one-litre pouch of Amul Tea Special milk will be 61. Similarly, the rate of Amul Taaza milk will be reduced ...