What’s cool is that it is an initiative run by Amul ... Our strategy is to have a tight product portfolio to ensure focus on maintaining our mass premium pricing position with strong margins.” ...

Patel felt the pricing strategy was inequitable. Price Reduction Details: Amul Gold: Reduced from Rs 66 to Rs 65 per litre Amul Tea Special: Dropped from Rs 62 to Rs 61 per litre Amul Taaza ...

GCMMF has announced a Re 1 price reduction per litre for its one-litre Amul milk packs across India to encourage consumers to buy larger packs. In Delhi, Amul Gold will now cost Rs 67, and Amul ...

Amul has reduced the price of its one-litre milk packets by one rupee, providing relief to consumers amid rising inflation. This price cut applies to four variants of milk: Amul Gold, Amul Taaza ...

The sales team’s original pitch criticised Amul's TV spending ... “Our growth strategy operates on market development, product development and by targeting new geographies and consumer ...