India’s biggest diary brand Amul is planning to launch its products ... controls on dairy product imports such as skimmed milk powder (SMP) and fat and has not allowed any imports since 2011 ...
Amul Federation has achieved a Compound Annual Growth Rate (CAGR) of more than 17% since last 10 years because of higher milk procurement, continuous expansion in terms of adding new markets ...
“With milk, dal and buttermilk, you will get a maximum of 30 gm,” says Mehta. Since importing protein is arduous, Amul launched a high-protein lassi and buttermilk by dissolving whey powder.
Since the mid-90s, Amul has been able to take the range outside the security of traditional products, milk powder and butter. Amul diversified to everything from ice-cream, curd to long-life ...
Amul is also creating beachheads in south India Amul’s Be More Milk campaign at Times Square The dairy major also wants to go beyond the Indian diaspora. On October 8, Amul’s campaign titled ...
The Amul girl is the brand's popular advertising mascot Amul's milk products are ubiquitous in India, making the brand a leader in the dairy category and one of India's top 10 fast-moving consumer ...
Amul is under the ownership of the Gujarat Cooperative Milk Marketing Federation (GCMMF) based in Anand, Gujarat in India. It is controlled by 3.6 million milk producers. The previous government ...
Notably, Amul has kept its milk prices untouched in 2020 when the COVID-19 pandemic hit the country. It has announced its first price hike in 2021 by ₹2 per litre.
Amul, a dairy co-operative based in the western state of Gujarat, is one of the largest milk producers in the world. On Wednesday, Jayen Mehta, Amul's managing director tweeted about daCunha's ...