Sylvester daCunha, along with his wife Nisha, conceptualised Amul’s 'Utterly Butterly' campaign in 1966. He came up with the Amul Girl idea when he was a manager at the advertising agency ASP.

Subsequently, the Desk concluded that an old advertisement by Amul was digitally altered and shared on social media with a false claim. Claim: Amul ad mocking Rahul Gandhi and Priyanka Gandhi Vadra.

What’s cool is that it is an initiative run by Amul, one of India’s most well-known brands. The Amul advertisement is at the Nasdaq MarketSite. It will run for four weeks and is expected to ...

Kurien would never leave Anand and make it the milk capital of India. In 1955 Amul (then short for Anand Milk Union Ltd) was born. Verghese Kurien was in almost every way the architect of Amul.

Amul's 75+ brands portfolio, with MILK at its core, other brands like Butter, Cheese, Ghee, Dahi and now Organic products cater to an all-encompassing audience right from women, kids, family at large.