An ancillary conclusion from the DeepSeek introduction? It appeared to validate Apple 's ( AAPL 1.67%) AI strategy, which had come under criticism over the past couple years. As it turns out, Tim Cook ...

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

some experts have posed concerns about Apple’s AI strategy. As Barchart reported earlier this month, “Analysts have raised questions about whether Apple’s heavily marketed “Apple ...

Warren Buffett's Berkshire Hathaway trimmed its position in Apple and established a new position in Domino's Pizza, a stock ...

These days, nothing is certain about the tech market or the world at large. Even Nvidia's seemingly bulletproof stock took a ...

Apple (AAPL) shares climbed more than 3% in ... The company’s prudent AI strategy, focusing on integrating features like automated email drafting and call transcription into its devices ...

Good morning. Apple SVP and CFO Kevan Parekh participated in his first earnings call on Thursday, and it was a banger. Parekh reported that Apple, whose market cap is bigger than the GDP of most ...

Apple's latest iPhones are flying off the shelves in some markets, and not in others. Apple CEO Tim Cook says this all comes ...

With roughly $400 billion in annual revenue, more than half of which comes from the iPhone, Apple is confronting the ...