Apple is making a big change to Siri’s leadership within the company. Per Mark Gurman, former Vision Pro head Mike Rockwell will now be in charge. While this might seem like an odd fit ...

When Apple unveiled its revamped Siri last June, the company called it “the start of a new era” for the 13-year-old digital helper. It demonstrated how the virtual assistant would be able to ...

Apple has only just released to the public and mere days later it is already starting to give access out for the next update ...

Here’s what I think Apple should do Invite some members of the media to private demos of the new Siri features. Show honest, real-life demonstrations that illustrate what the features deliver on ...

Last week, in a classic Friday news dump, Apple made the deeply embarrassing announcement that it would be delaying plans to infuse its voice assistant Siri with artificial intelligence-powered ...

Apple's delayed AI upgrade for Siri and buggy Apple Intelligence rollout have hindered its competitive edge in the AI-enabled voice assistant market. The company's Services segment has driven ...