The cheapest first infant formula is Aldi's own-brand, Mamia baby powder, followed by SMA Little Steps. The most expensive was Aptamil, with an estimated total cost over six months of £398.72 - which ...

Shoppers who use the scheme could pay £8.50 for an 800g box of Aptamil 1 First Infant Baby Milk Powder instead of £13.50. Kate Lavery, director of loyalty at Morrisons, said: "First baby ...