Asda makes vow to shoppers as it brings in change to 1,200 supermarkets
Asda is slashing prices, including through the reintroduction of its rollback reduction programme, as it seeks to reestablish ...
Asda announces return of 'iconic' money-saving scheme after axing popular reward
The return of Rollback has seen instant price drops on thousands of products with more on the way as the supermarket revives ...
Asda relaunches iconic 'Rollback' scheme with over 4,000 price cuts
The supermarket has teamed up with fitness influencer Joe Wicks in a 30 second clip that brings back the famed 'pocket tap'.
Asda brings back Rollback pricing in bid to secure more customers
The Leeds-based supermarket chain Asda has brought back its Rollback pricing scheme as part of efforts to secure more ...
Can Allan Leighton’s price push roll back the years for Asda?
Asda has unveiled 4,000 price cuts and a heavyweight marketing push - but its discounter price match scheme has been dropped ...
Asda: UK groceries firm brings back iconic Rollback supermarket price promotion, discounts ...
Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a lower ...
Asda brings back Rollback price cuts and pocket tap
Asda has brought back its Rollback proposition and famous pocket tap as part of chair Allan Leighton’s efforts to revive the ...