Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.

The return of Rollback has seen instant price drops on thousands of products with more on the way as the supermarket revives ...

The supermarket has axed Star Products - which pay shoppers 10% cashback of the price of the item - from its Asda Reward app ...

Asda has brought back its Rollback proposition and famous pocket tap as part of chair Allan Leighton’s efforts to revive the ...

The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices of more than 4,000 products in store ...

Shoppers are up in arms following a significant alteration to Asda's rewards scheme. The supermarket giant has announced the ...

Determined to “focus” on its own prices rather than matching competitors, Asda has ditched the scheme just 12 months after ...

Asda has ended its Aldi and Lidl price match scheme, as it plans to launch a major new Rollback campaign of price cuts ...

Asda says its winter warmer scheme, which means for just £1, seniors can enjoy a comforting bowl of soup, a roll, and ...