He later transitioned into the role of general manager- scooter business, where he was instrumental in scaling operations, expanding Ather’s market presence, and driving business strategy.

But will this euphoria translate into higher market share for Ather as competitive intensity in the electric two wheeler (e2w) market remains heightened? Market share struggles Ather, among the ...

However, examining the FY 25 electric two-wheeler sales data, Ather has fallen to fourth place, losing its third position to Bajaj Chetak. Bajaj has increased its market share from 11% in FY 24 to ...

He later transitioned into the role of General Manager - Scooter Business, where he was responsible for scaling operations, expanding Ather’s market presence, and driving business strategy.

Founded in 2013, Ather was among India’s earliest electric two-wheeler startups. While initially positioned as a premium player, the company has sought to expand its market share in the face of ...

Ather Energy has plans for an IPO, which will impact the market, though the investors require information about how it will be structured and when it will launch. Equity Conversion: A Crucial Step ...

Founded in 2013, Ather was among India’s earliest electric two-wheeler startups. While initially positioned as a premium player, the company has sought to expand its market share in the face of ...

IPO-ready electric two-wheeler manufacturer Ather Energy, which recently expanded its R&D and testing capabilities in Bengaluru, has found success in the northern market with its newly launched e ...

The IPO comes amid cooling demand for electric scooters in India. Ather Energy Pvt., an Indian electric-scooter maker backed by Hero MotoCorp Ltd., may pursue its planned initial public offering ...