Wheat flour, called atta, is... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as ...

Floryo, founded in 2022 by Manohar Kumar, aspires to keep the traditional stone mill culture alive, serving flour that has all its nutritional value intact, unlike ultra-refined packaged products ...

Anmasa, which started its operations in 2024, currently has more than 80 SKUs in categories such as whole wheat atta, wood-pressed oil, spices, and dry fruits The brand offers cold-pressed atta ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...