Immersive Gamebox and Warner Bros. Discovery teamed up to launch a new augmented reality gaming experience based on the Batman franchise.

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company's Most Innovative Companies in augmented and virtual ...

Hundreds of men, women and children descended on Fort Vancouver National Historic Site March 22 to traverse its trails and sidewalks on a glorious, rain-free afternoon— all while staring at their phon ...

The major factors driving the growth of the augmented and virtual reality industry include the increasing adoption of AR and VR in entertainment and gaming industry ...

Location-based game lets players go on a treasure hunt with Disney characters Disney has launched the Disney STEP augmented reality smartphone game in Japan on Monday, and commemorated the launch ...

We live in a digital world. The Canadian Football League (CFL) is keeping up. It is using new technology to change how fans ...

The world of sports betting is constantly evolving, and virtual reality (VR) and augmented reality (AR) are poised to ...

Gotta catch ’em all” applies to more than Pokémon. On Wednesday, Saudi-led mobile game maker Scopely will pay $3.5 billion for American mobile game studio Niantic and its augmented reality assets.

Skidattl today announced the commercial launch of its augmented reality (AR) engagement platform, which applies geospatial ...