By leveraging the power of the cloud and BI tools, organisations can transform raw data into actionable insights, fuelling ...

The following five renowned platforms have distinct qualities and should be on your consideration list. Pardot is a powerful automation tool powered by Salesforce. It is tailored specifically for B2B.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Salesforce is a powerful platform that extends far beyond basic CRM functionality. By leveraging its analytics tools, ...

With the help of AI, Salesforce can probably do without some staff. At the same time, the company needs salespeople trained ...

While Adobe customers often use its marketing-automation platform with Twilio's communications tools, Salesforce houses both marketing-automation and communications tools in one platform.