A few tips: Add strokes to logos and icons. Watch you background images and colors. Stick to black and white as text colors, so contrast is maximized on inversion. Again, plenty of other trends on ...

The not-so-great news: we learned that few companies were actually seen as purpose-driven, and many of them were smaller "social good" B2C brands such as 7th Generation, TOM's shoes, Method, etc. The ...

create broader awareness and make your brand seem more real and approachable. According to LinkedIn's research, 63% of B2B buyers claim that short-form social video content helps them in the ...

SAN FRANCISCO, April 9, 2025 /PRNewswire/ -- Transmission, the largest global independent B2B marketing agency, announced today the launch of its newest marketing capability, Brand Storytelling.

This in-depth case study explores the creation of a vision, mission and core values for a pharmaceutical technology company to develop a clear B2B brand strategy that underpinned a new strategic ...