Customer churn is a top concern for any business—but especially B2B firms. If you aren't able to get on top of customer retention, your bottom line can be completely devastated. The best way to reduce ...

With the potential rewards of optimizing your customer retention process being so significant in the B2B world, it isn't something to give short shrift. Commit time and effort to the process and ...

Businesses must rethink their branding, marketing and customer engagement strategies to remain relevant today.

While business-to-business (B2B) and business-to-consumer (B2C) sales models share similarities in their focus on customer ...

By focusing on the entire customer lifecycle, B2B marketers can unlock upselling, cross-selling, and retention opportunities. For example, AI-powered insights can identify when an account is ready ...

In today’s fast-paced digital world, businesses must continuously optimize their website, marketing, and sales strategies to ...

B2B Campaign Optimization Series features four webinars focused on creating campaigns to engage buyers & drive high-impact ...