Use fine-grain segmentation for targeted job functions. For example, if you sell to IT, you can further segment that into networking, architecture, and security, among others. 3. Company Size Few B2B ...

In today’s fast-paced business world, enhancing customer engagement is essential for B2B companies. Clients expect quick, ...

The research concluded: "Not only do emotions matter in B2B buying, but they actually matter even more than logic and reason." Adjust your segmentation strategy Now that you're ready to connect with ...