Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and ...

Most B2B marketers today use content marketing successfully to achieve top-of-the-funnel goals, such as brand awareness and audience education. But we aren't delving deeper into the so-called funnel ...

The narrow end of the sales funnel symbolizes pressure on the buyer to pull the trigger with a purchase ... The same study found that cold calls/emails are the most hated parts of marketing/sales ...

Building efficiency in a B2B sales funnel is no small task. Between tracking the buyer’s journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can ...

Looks at how to effectively develop and deploy content by discussing the format and actual composition of content in relation to different junctures of the sales funnel. Every CMO understands the ...

This panel brings together industry leaders to unpack the B2B funnel and explore where investments truly drive growth. From the enduring importance of trust and loyalty to the measurable impact of ...

But demand-driven pragmatists don’t buy it – they believe that at the sharp end of the funnel demand generation is the real driver of growth. So, which is the prime mover in B2B: brand or demand?

"For 12 years, we've been shining a light on the Dark Funnel to help revenue teams prioritize the right opportunities based on real buyer behavior," said Jerome Levadoux, Chief Product Officer at ...

"Thanks to the 6sense Signalverse, the industry's largest B2B data and signal network processing over 1 trillion buying signals daily, the Dark Funnel is brighter than ever. Our intent data ...